About The Book
About The Book
The medical device sales business is high-stakes, high-pressure—and mostly invisible to the public.In Connective Tissue, Ryan Normandeau reveals the raw truth behind medical device sales, a field where missing a single screw can mean disaster and where most success stories happen off the record. From the chaos of the OR to the quiet power of mentorship, he shares how he built and sold two medical device companies before age forty, with no legacy, no connections, and no backup plan.
This isn’t a guidebook. It’s not a glossy sales pitch. It’s a straight account of what it takes to survive—and thrive—when you’re not handed the rulebook.
You’ll get a rare glimpse inside spine surgery, healthcare sales, and the mind of someone who’s seen it all, from trauma cases to boardrooms.
Perfect for readers who value resilience, mentorship, and grit over flash and fluff.
Whether you’re curious about surgical sales or just seeking your own right path, Connective Tissue delivers perspective, not platitudes—and shows that even a rep in the back of the room can shape lives.
About The Author
Ryan NormandeauRYAN NORMANDEAU is a veteran of the medical device industry with over twenty years of experience in spinal device sales and distribution. He has held leadership roles at companies including Coventry Health Care, NuVasive, DePuy Synthes, and Stryker, and has also founded and sold two successful businesses of his own.
Currently, he serves as a member of the distributor relations team at Medtronic and is the founder of 33 Spine Align, a nonprofit that provides surgical care to patients with spinal deformities in Africa. The organization partners with FOCOS Orthopedic Hospital in Accra, Ghana, to expand access to spinal care in underserved regions. Ryan lives in upstate New York with his wife and four children.
Product Details
Publisher: Forbes Books (May 12, 2026) ISBN13: 9798887503585
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Raves and Reviews
“A clear, brisk, and satisfying reflection on an underdiscussed industry.”—Kirkus Reviews
“Normandeau’s compelling, high-stakes debut sweeps readers from the boardroom to the operating room with plenty of riveting stops in between.”—BookLife by Publishers Weekly
“A guide to grow a successful medical device business with an emphasis on mentoring and building relationships.”—IndieReader
“A delight to read… packed with lessons on business, insights on human relationships, and stories that are as inspiring as they are informative.”—The Book Commentary
“The perfect book for readers entering medical device sales, clinicians who want context, and operators building reputational trust. Very highly recommended.”—Readers’ Favorite
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Book Cover Image (jpg): Connective Tissue